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Research papers

A new model for assessing brand health

The frantic pace of change in today's automotive market requires manufacturers to react quickly to changes in consumer preferences.More than ever, automotive consumers face a dizzying array of choice from which to make their car purchase. With the...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Don Deveaux, Pat Farrell, Collette McLoughlin
March 1, 2004
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Citation

Deveaux, Farrell and McLoughlin (2004a, March 01). A new model for assessing brand health. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-model-for-assessing-brand-health


Research papers

Bringing valuable customer insight into a niche product at a niche budget

The new vehicle market is becoming increasingly competitive. New niche markets are being established and as a result manufacturers have to offer a wider variety of products to cater for these new segments. How can market research respond to the need...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Jas Kalsi, Collette McLoughlin
March 4, 2002
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Citation

Kalsi and McLoughlin (2002a, March 04). Bringing valuable customer insight into a niche product at a niche budget. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/bringing-valuable-customer-insight-into-a-niche-product-at-a-niche-budget